Category Marketing and Consulting

Custom pens can help organisations drive and maintain clients, claims Adler

AdlerCustom pens provide a strong means of keeping an organisation in the mind of its clients thanks to the power of promotional advertising products, argues Adler.

There are many different ways to connect with customers on a more personal level and keep a company name at the forefront of their thoughts. One of the most common ways is to give away custom pens that they can use on a daily basis. Read more

Olav Mugaas til First House Media – Ny mediatopp blir rådgiver for mediebransjen

Oslo, 3.november 2011 – Olav Mugaas går inn som rådgiver, konsulent og samarbeidspartner i First House Media. Dermed har virksomheten sikret seg nok en spiss på seniorlaget og et toppnavn til å bistå mediebedrifter, eier- og investormiljøer og andre med interesser i mediebransjen.

- Olav Mugaas er en av medie-Norges aller mest aktede aktører, med erfaring fra aller høyeste nivå i en rekke av landets største medievirksomheter. Som de andre i First House Media, har han stått i spissen for vellykkede og krevende prosesser i bransjen, sier administrerende direktør Per Høiby i First House. Read more

President van IJsland geeft aftrap voor nieuwe toeristische campagne van Inspired by Iceland

De president van IJsland, Olafur Ragnar Grimsson, heeft vandaag via een toespraak de aftrap gegeven van een nieuwe toeristische campagne waarbij hij toeristen publiekelijk bij hem thuis heeft uitgenodigd en moedigde andere IJslandse burgers aan om zijn voorbeeld te volgen.

Grimsson, die toeristen zal uitnodigen en tracteren op IJslandse pannenkoekjes met slagroom en rabarberjam, wordt hierbij bijgestaan door andere ambtenaren die buitenlanders bij hun thuis zullen uitnodigen, waaronder de burgemeester van Reykjavik en de minister van Toerisme. Read more

Marketing campaigns prove huge success for Keflavik International Airport

Through a handful of successful marketing campaigns, Keflavik International Airport has strengthened its customer relations, resulting in an increase in positive activity on its social media outlets, online and from customers passing through the terminal.

The airport in Iceland has implemented successful campaigns such as sweepstakes, online games, competitions with prizes to be won, and most recently a travel raffle. Prior to the implementation of these campaigns, KEF was already well-known for its passenger satisfaction. Baggage delivery and terminal facilities have also been highly commended by passengers, with particular reference to the duty free shopping area. Read more

SEM Konferansen 2011 i Oslo – Årets største begivenhet innefor SØK

sem-konferansenBill Hunt, Bryan Eisenberg, Matt Bailey, Kristján M. Hauksson og Erica Schmidt er bare noen av talerne som tar turen til Oslo den 21. og 22. september for å delta på årets største begivenhet innenfor SØK – SEM Konferansen 2011.

For 4 år på rad inviterer INMA til SEM Konferanse. Sammen med partnere som Google, Scandinavian Ad Networks, Outrider, BraSøk, RED Performance og OMG er vi stolte av å kunne invitere hele bransjen til faglig påfyll av de ledende innenfor bransjen.

SEM Konferansen har etablert seg som Norges- og Skandinavias største møteplass innenfor SØK, og samler SØK-bransjen i Norge samt deltakere fra Sverige og Danmark. Read more

Tristan Nitot, Presidente de Mozilla Europa, abrirá la tercera edición de nonick

nonick, la conferencia internacional acerca de tendencias en Internet, celebrará su tercera edición los días 17 y 18 de junio en  la sede digital de EITB en Bilbao. Tristan Nitot, Presidente y Fundador de Mozilla Europa, creadores del navegador Firefox, impartirá el keynote inaugural de nonick.

Desde que Nitot está al frente de Mozilla Europa, Firefox ha obtenido un 50% de la cuota de mercado en países como Alemania y Polonia. Nitot formó parte del equipo de Netscape de 1997 a 2003, y colaboró con el lanzamiento de Openweb.eu.org en 2002, con el objetivo de promover los estándares web y la accesibilidad. Read more

The search is underway to crown the inspirational and entrepreneurial achievements of the Businesswoman of the Year 2011

The Vitalise Women of the Year Luncheon and Awards will be held at the Hilton Birmingham Metropole on Friday, October 14.

Nominations are now open to recognise businesswomen who have shown exceptional ability and achievement as well as being role models.

Suzie Norton, former chief executive of Screen WM, was last year’s winner as she joined an impressive roll call of previous award recipients including Karren Brady, star of The Apprentice and vice-chairman at West Ham United, Sarah Tremellen, founder and chief executive of Bravissimo, and Perween Warsi, founder of S&A Foods. Read more

Online campaign inspires Iceland tourism

Iceland tourism campaign, Inspired by Iceland began in June 2010 after visitor numbers to Iceland dropped rapidly due to the Eyjafjallajokull volcanic eruption in April 2010. Since it’s inception, the campaign has been encouraging people to visit Iceland again by organising many events across the country, showcasing Iceland’s culture and natural beauty, as well as allowing individuals to share their stories and memories.

The first event organised by Inspired by Iceland, ‘Iceland Hour’ involved the whole nation leaving messages online, welcoming and encouraging the world to experience Iceland for themselves. Over 1 million messages and e-cards were sent and the Inspired by Iceland promotional video was downloaded over 1 million times, proving the event to be extremely successful. Read more

Business execution company recognised as leader in Gartner Magic Quadrant

Business execution software company, SuccessFactors has been positioned by Gartner, Inc., in the “Leaders” quadrant of the 2011 Magic Quadrant for Employee Performance Management Software. Gartner defines leaders as having “strong product functionality and, often, provide superior customer experience. In addition, these vendors have strong direct sales and/or channel sales capabilities. Leading vendors also have strong or emerging multinational solutions (with corresponding service and support).”

“From day one our team has been working hard to provide the innovative, robust solutions for our customers through our Business Execution Software suite and we are honoured to continue to receive industry recognition,” said Brad Mattick, Head of Worldwide Product Marketing at SuccessFactors. Read more

Increasr : Get More Twitter Followers, Facebook Fans, Youtube Viewers

Increasr is a great way to get more twitter followers, facebook fans, youtube subscribers and viewers for free. It gives you more exposure by placing you in an environment where other people who have the same interests or geo-location, can find you and follow you.

It uses a simple system of credits, whereby if you like or follow someone, they reward you from their credits bank. You can then post your twitter account, facebook fan page, youtube video or channel, and people will follow you will get credits from your bank. Read more

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